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"Past Forward"

At the core of the 2024 menswear collection is a voyage backward to the 1990s—a decade close to the designer's heart. This period emerged not only as a decade of transition but also as a critical inflection point, where the contrast of progress brought forth by rapid economic reforms and memories not yet divorced from the past coexist in striking harmony. The collection seeks to capture the spirit of this era's understated fashion and also reflects the simplicity of people's aspirations and interactions amidst monumental change.

The collection echoes the modesty and restraint characteristic of the time, unfolding its true essence and returning to what matters most: simplicity. Every garment acts as a canvas, narrating the wearer's story and embodying values of unity, resilience, and the subtle rebellion needed to embrace one's identity. This tribute to clothing as a uniform celebrates shared experiences, struggles, and triumphs in the broadest sense.

Materials are chosen for their texture and durability, reflecting the journey a garment undergoes. Drawing inspiration from the urban landscapes of the era, a palette dominated by shades of navy, olive green, brown and terracotta is central, capturing the enduring connection to traditional values amidst swift societal transformations. The hues are paired with functional details that signify societal status and pivotal moments, enriching each piece with depth and historical resonance.

Being 'past forward' invites viewers to discover beauty in simplicity, find strength in subtlety, and establish profound connections through the everyday uniform of life. As we navigate our world, it also serves as a reminder of the importance of reflection genuine connections, and the timeless beauty of a purpose-driven life.